With the technology thriving in almost every industry, the role of the professionals is changing. The same applies to the real estate market. The evolving technology has been introducing the real estate sale models one after the other and this trend has led people, especially the ones related to real estate market, think whether the technology will replace the real estate agents entirely.
Technology alone can’t do if there are no human beings to utilize it in the right way. The advanced tools are just to complement the efforts of the professional agents and to help them perform better. Here are the reasons why technology cannot replace real estate agents.
Making Deals in the Real Estate Market is an Emotional Process
No doubt real estate is a numbers game, but at the same time it is an emotional process too. Buying or selling a property is not only about money; the person needs to feel a connection with the property he is buying and needs to have trust on the buyer when he is selling the property he has lived in.
Also, only humans can understand whether a property is worth stretching or not. A robot or a tool can never tell about the vibe of a place. Just think can an automated tool get the feeling you get while entering the drawing room or the joy you feel while seeing a big backyard in the house? The answer is “no”.
Thus, it is the real estate agents only who can help the people connect to a property.
Advertising is Just a Part of Selling
There can be the cases when tools do better advertising than human beings, because of the wide reach they ensure through an automated process. But the fact is selling properties in not all about advertising. Instead, advertising is just a part of the process. Technology can just help you reach the prospects; it is the agents who can figure out what hits the mind of the buyers, how to convert a query into a deal and how to get the best price.
Experience and Local Knowledge is Something that Robots Cannot Gain
Though robots and other real estate tools can perform better in marketing but they cannot learn from experience and gain knowledge about the local market. Tools cannot work according to the latest trends because they cannot identify what’s going on the market. On the other hand, being humans, the real estate agents can take into account the trends and knowledge of the area they deal in or their clients belong to.
Selling and buying in the real estate industry cannot be done without developing relationships with the clients and building trust. The one-to-one connection between the clients and the agents is something that is necessary. Thus, the technology can never replace the real estate agents but it can give them the power to perform better and make their efforts more fruitful.